Rewind: Fox Media Group's Peter Vesey
SHERDOG Aug 11, 2013 Comments
Peter Vesey, VP of ad sales for Fox Sports, has a unique insight into what makes the UFC a bankable television product in 2013. On the latest episode of the Sherdog Radio Network "Rewind," Vesey joins host Jack Encarnacao for a chat about how the UFC fits into the sports television landscape, what metrics advertisers look for, and how the UFC is positioned within the Fox Sports portfolio as the network prepares to launch Fox Sports 1 with a live UFC on Aug. 17.
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